It's Friday evening, summer, and New York City. This show is recommended all around Times Square hotels, and people seem to buy seats an hour or less before the show. That is what they are counting on. I'm sorry you did not win, though.
My sister and I entered for Saturday matinee 8/17. She won, and then I eventually won after being on standby for an hour. Seats were left orchestra about halfway back. Could see everything. Sat next to someone who paid over $100 for their tix