1. Terrible book and weak score. Did nothing to translate the magic of the novel/film to the stage. None of the songs were memorable.
2. Miscasting. When Will Chase was cast as Rob, the nebbishy music nerd from the novel and the film suddenly became this burned-out rock star type (think Roger meets The Wedding Singer). Jenn Colella had no chemistry with Chase or with Jeb Brown. None of the ex-girlfriends were memorable.
3. The Imperial is a barn, but I think the show suffered more from poor promotion than being in the wrong theatre.
"You travel alone because other people are only there to remind you how much that hook hurts that we all bit down on. Wait for that one day we can bite free and get back out there in space where we belong, sail back over water, over skies, into space, the hook finally out of our mouths and we wander back out there in space spawning to other planets never to return hurrah to earth and we'll look back and can't even see these lives here anymore. Only the taste of blood to remind us we ever existed. The earth is small. We're gone. We're dead. We're safe."
-John Guare, Landscape of the Body