The "record break" in question seems to be in dollars not in percentages, which is what Margo is saying. It's only because they are charging more that they can report "records" being broken.
It's the same thing in the movie industry... Attendance for films continues to decline each year (thanks to home video), but the industry keeps talking in terms of dollars and records being broken because the price of tickets continues to rise (quite a bit) every year. It's not a reflection of how many seats are being filled anywhere.
This is "Marketing's" little fake dance, and it's been going on forever.
EDIT: And I believe the correct way to say it is, "Who BE seeing all these shows?"
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3, Hamilton22
Updated On: 4/26/06 at 10:24 AM