Yeah, I think part of the problem with this theory is that both Spamalot and Pajama Game received very favorable reviews (especially Pajama Game, which were glowing). And for the record, Piazza went on tour, too. I mean, did people predict Spring Awakening would be the biggest money-maker to tour when up against Mary Poppins? I hardly think so. Or what about Passion vs Beauty and the Beast? Do you think the Tony board thought it really was in their best interest to make a point by crapping on Disney or that Passion would be some sort of huge cash cow if the award was about money? Their point was made and quickly forgotten as Disney laughed itself all the way to the bank and took the top prize a few short years later against the cult favorite, Ragtime.
IN THE HEIGHTS is extremely tour-able. Anything is "tour-able". Doesn't mean people will attend. Houses for Sweeney and Drowsy Chaperone on tour are quite dismal. I just don't think In the Heights has yet generated a huge interest.
"What can you expect from a bunch of seitan worshippers?" - Reginald Tresilian