And Merman was a force on Broadway - because shows were written for her talent. That doesn't happen anymore. Sometimes it does, but it doesn't seem to really work out so well anymore...it's just not done like it used to be. I agree with this statement. Shows are simply not being written as well as they were in the past and do not showcase the talent as they did years ago. That, and the fact that Broadway has become like an assmebly line of shows that open and close within 6 mos. to a year. This leaves little room for "stars" to become legendary as in the past.
In my opinion, Producers, DRS, Boy From Oz and maybe Spamalot are good examples of well written shows that proved to be a springboard to those who star(ed)in them. And Broderick, Jackman, Lithgow, Curry, Hyde-Pierce were already well established names in the industry.
Broadway is swallowed up by other forms of entertainment that is preferred by the general audiences. It simply does not have the impact it did in the past. And less people are willing to put out $100 for shows that may not like. That's why so many Idinas, Kristins, etc. etc are moving on. But that doesn't mean people will remember them 5 years from now.
There's no simple answer to this. It a combination of many factors that have changes over time.
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BWW regional writer "Philadelphia/South Jersey"