Technically, Stagebill (now defunct) and Playbill aren't programs. They're national, monthly magazines.
Because there is no charge for the magazines, revenue comes primarily from the advertisements in the magazines. Disney didn't want their patrons to see ads for cigarettes and alcohol (featured in Playbill), so when "Lion King" opened, they chose Stagebill instead.
But Stagebill went South (financially), and Playbill became more adaptable regarding customization of the magazine, so Playbill is used more often than others.