The Tonys will be low-rated as always this year -- they're going up against Game One of the NBA Finals, as well as the season finale of the Sopranos -- but they have a contract with CBS for the next few years. CBS says it likes the demographics and the kind of viewers and advertisers the Tonys attract (ie, rich people -- not a lot of them, but enough to justify the inevitable ratings loss..... sort of the same reason they show golf). Unlike the Oscars, Emmys, Grammys, Golden Globes etc.... the Tonys will NEVER get much of a rating because its product is not one that can be inexpensively mass marketed internationally. TV is free, movies are $10 at most, CDs just a bit more expensive than that, while plays and musicals, no matter how popular, can only be seen by one to two thousand folks at a time, at $100 a person (most Tony viewers know nothing about discounts). Put another way, more people saw Shrek 2 last weekend, than will see Wicked on during the next couple of years of its soldout Broadway run; more people bought Mary J Blige's last album than ever bought a ticket to see Thoroughly Modern Millie during its entire run. 99% of the potential Tony audience around the country haven't seen any of these shows, 97% will never see any of these shows (either because they can't afford to, aren't planning a trip to NY, don't live in a city where tours go through, or just plain have no interest in what Broadway has to offer) so the vast majority of people have no rooting interest in the Tony Award show and no reason to watch.
The Tonys will continue to air on CBS for the next few years at least, but eventually the show will likely move to Bravo, PBS or some other smaller network. While it'll lose whatever small cache' that comes with being on a major network, at least the Tonys will gain the ability to do a show without the network pressure of having to include non-theatre celebs such as Mme. Blige, Scarlett Johanssen, and Jimmy Fallon and perhaps actually be able to give time to ALL the noteworthy shows of the season -- Big River, Taboo, Little Shop -- and devote time to THEATRICAL celebrities like Barbara Cook, Elaine Stritch, Julie Harris et al.... In other words, the Tonys could actually be a real celebration of Broadway and its amazing history (like it used to be not so many years ago) rather than a lame three hour parade of second tier celebrities, rushed musical numbers and endless categories that only a few thousand people in the entire world care about the outcome of.
"What a story........ everything but the bloodhounds snappin' at her rear end." -- Birdie
[http://margochanning.broadwayworld.com/]
"The Devil Be Hittin' Me" -- Whitney