#26
Posted: 12/27/06 at 1:00pm
You can put Disney above the title of a lackluster production like TARZAN and it will still make money. Then, you can try to put 35 names above critically celebrated productions like SPRING AWAKENING or GREY GARDENS and still lose money each week.
You might be mistaking the length of a run vs. making money. I don't believe Tarzan has turned a profit yet. Time will tell. The only thing that can't be argued is that Disney has deeper pockets than most - which allows them a huge marketing advantage.
Just putting the Disney name over any musical isn't going to make it a success. If it were that simple, they'd be putting money into any and every show they could.
While you may or may not agree with the projects they've chosen. I do believe they were, indeed chosen, for their appeal and popularity.
Also, considering that they are one of the "big" players in the entertainment industry - they have far more to lose - specifically because of perceptions, etc.
It's all relative. Tarzan not being as well received in the industry as say, Lion King, means that people are more apt to have your viewpoint with their next endeavor. Even with success in the West End with Mary Poppins - do you not think there was more concern over the opening of that show as compared to the show that followed The Lion King?
In many instances, no matter WHO or WHAT you are - you're only as good as your last show.
So going back to your point. Disney could definitely keep Grey Gardens or Spring Awakening open longer and marketing them up the ying yang - but ultimately, if no one is going or the show isn't worthy - it's not going to make money.
Like it or hate it - Disney properties have worldwide recognition. And that, is just never going to change.
You might be mistaking the length of a run vs. making money. I don't believe Tarzan has turned a profit yet. Time will tell. The only thing that can't be argued is that Disney has deeper pockets than most - which allows them a huge marketing advantage.
Just putting the Disney name over any musical isn't going to make it a success. If it were that simple, they'd be putting money into any and every show they could.
While you may or may not agree with the projects they've chosen. I do believe they were, indeed chosen, for their appeal and popularity.
Also, considering that they are one of the "big" players in the entertainment industry - they have far more to lose - specifically because of perceptions, etc.
It's all relative. Tarzan not being as well received in the industry as say, Lion King, means that people are more apt to have your viewpoint with their next endeavor. Even with success in the West End with Mary Poppins - do you not think there was more concern over the opening of that show as compared to the show that followed The Lion King?
In many instances, no matter WHO or WHAT you are - you're only as good as your last show.
So going back to your point. Disney could definitely keep Grey Gardens or Spring Awakening open longer and marketing them up the ying yang - but ultimately, if no one is going or the show isn't worthy - it's not going to make money.
Like it or hate it - Disney properties have worldwide recognition. And that, is just never going to change.
"A little nonsense now and then is relished by the wisest men" - Willy Wonka