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Wll RENT be huge or just a cult hit in theaters? — Page 3

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#51

re: Wll RENT be huge or just a cult hit in theaters?

I am just curious about something. When we talk about the Rentheads and the show's fans, only Bway and New York is mentioned. But with so many National RENT tours over the years, isn't the show well known in middle -America too ? I guess there are many fans all over the U.S.A. Or weren't the tours succesful ? I do believe that touring companies make shows well-known in every city, so I guess the whole country has some familiarity with RENT ! Isn't that the case ? I am just curious !
Though I do agree, that The Producers is definetely much more easy to sell !
#52

re: Wll RENT be huge or just a cult hit in theaters?

Tours are one thing, but you are still having to shell over $100 a ticket and even then their numbers are in the thousands (well tens of thousands). Even a failed TV series like "Firefly" had numbers in the millions.
#53

re: Wll RENT be huge or just a cult hit in theaters?

I agree with everyone that says it might not do well in the box office.

It's all about the target audience:

From what I've always heard, it's the young guys that bring in the money (12-29). Other than gay guys in this group (myself included) I don't think there will be that many guys wanting to see this movie.

Or it can target young women 13-25, but I don't think it will have a large teen girl draw. It might bring in the 20-35 year old women, but that's not typically a large enough movie going group to make it sell well unless it becomes a "chick flick" and brings in teen girls/young women, and has a "date night" draw.

An older/ mature audience (50+) can make a movie sell well, but is not usually the group to take a movie to #1. It brings in the crowds as buzz is generated. It might bring in the art house crowd the first weekend, but that's not enough.


So in my opinion, although there are a few small targeted audiences that will come to see this movie (gay teens/young adults, probably gay adults too, art-house crowd, rent heads, some teen girls/ twenty-thirty something women) I don't see it being a top 5 movie when it first comes out.

One possibility might be that as it comes out, gets critical acclaim, and generates buzz, the audience will grow.
#54

re: Wll RENT be huge or just a cult hit in theaters?

Its hard to guage the the size of fervent fan groups like RENTheads or Shizkids because they are so vocal.

In other words, do we frequently hear about those shows because they are deeply ensconced in the consciousness of a WIDE section of the mainstream entertainment audience or because their fans are just louder?

Honestly, it's hard to tell because so much of the "evidence" atesting to interest, or lack thereof in RENT the movie is annecdotal.

By that I mean, for every person who claims to know people who aren't musical fans who want to see the film, you can find others who say they know of nobody who is particularly interested.

Blaxx, Roscoe and Urban, I agree with your observations. The themes that Larson deals with ARE universal and timeless, but I'm pretty certain that some film critics will take issue with the freshness of the approach.

And honestly, you don't have to hate RENT or want it to fail to think so.

Updated On: 10/23/05 at 08:30 AM

#55

re: Wll RENT be huge or just a cult hit in theaters?

One comment on the film's publicity -- so far, it has indeed been terrific -- Sony is doing a lot of work and SPENDING A LOT OF MONEY getting the film of RENT out there. Every ad you see, every article you read -- comes at a cost. And this is tacked on to the film's budget.

My guess is that the total budget of the film is about 40 million and Sony is spending another 20 on advertising (U.S only). The film realistically would have to make 60 million at the American b.o. to earn back its investment. I don't think this is very realistic, but as has been pointed out before --- studios today make the investment upfront and count on DVD/distribution sales which push almost every film into profit zone. RENT will be no different.

Updated On: 10/22/05 at 08:39 AM

#56

re: Wll RENT be huge or just a cult hit in theaters?

I think the movie will do very well. Overall, I think this movie will outperform the disappointing PHANTOM OF THE OPERA by leaps and bounds.
#57

re: Wll RENT be huge or just a cult hit in theaters?

I agree with rush_over_me, it may be successful over time but not right away. It's almost like "My Big Fat Greek Wedding" in the sense of it may have to linger at the bottom for a few weeks, get the "WHY AREN'T YOU SEEING THIS" treatment, and then maybe we'll see it around for a while.

I think it will make a lot of money and create a lot of buzz over time, but not immediately. Think about it, some of us are even a little nervous about seeing it go to the screen, I'm sure regular movie go-ers may wait for some reviews before spending the money on a ticket.
"The tick BOOM tick BOOM is so loud I can't hear the rain on the grass. I can't hear the wind. I'm about to scream. But I realize I'm not alone."
#58

re: Wll RENT be huge or just a cult hit in theaters?

"On DVD, this will probably be my "Both Reached for the Gun" - aka scene that I play so often that I wear out the DVD and have to buy a new one."

Gah, I thought I was the only one that did that with the Chicago DVD! And it was my sister's DVD, my parents made me buy her a new one!

blaxx, the stage productions and tours of Rent have been successful all over the world, including many countries where Broadway musicals are rarely, if ever, a big deal. Next time, know what you're talking about before you run your mouth.
Like a firework unexploded
Wanting life but never knowing how
#59

re: Wll RENT be huge or just a cult hit in theaters?

it's going to be a hit... Rent heads will go more then once, the reviews will probably be good, and adults are going to go... it's Rent, the musical that won the pulitzer prize and Tony... so yea, adults like that and musicals.
#60

re: Wll RENT be huge or just a cult hit in theaters?

Rentheads alone really aren't enough to make it a hit.

I know I'm going to be too curious not to read the reviews. grrr.
A work of art is an invitation to love.
#61

re: Wll RENT be huge or just a cult hit in theaters?

That list of cult films is mostly great but the order is a bit off. The Wiz, so much more of a cult film than Mommie Dearest? I don't think so. Anyway, I am DYING to get a copy of The Karen Carpenter Story. I love Todd Haynes.

"Off topic for a sec, with a name like that, I assume you are a fan of 'Ragtime' (easily my favorite Broadway show ever)."

Mine too. We should talk more often. re: Wll RENT be huge or just a cult hit in theaters?
#62

re: Wll RENT be huge or just a cult hit in theaters?

I love cult films! I agree with Evelyn that THE WIZ is no way more of a cult film than MOMMIE DEAREST. I would also add BEYOND THE VALLEY OF THE DOLLS as one of the top cult films. It also has a huge cult fan base.
#63

re: Wll RENT be huge or just a cult hit in theaters?

Evelyn I had that TV movie on VHS up until about 2 years ago when I misplaced it in a move. I had a really great copy of it too. They rarely re-run it anymore though.
#65

re: Wll RENT be huge or just a cult hit in theaters?

"I would also add BEYOND THE VALLEY OF THE DOLLS as one of the top cult films."

And it isn't it just a hoot that EBERT wrote the screenplay?

"They rarely re-run it anymore though."

Karen Carpenter's family is very much opposed to the film. Hence, it mostly circulates underground now. I must watch it. I have seen Poison, Velvet Goldmine, Dottie Gets Spanked, Far From Heaven, Safe... but no Karen Carpenter Story!
#66

re: Wll RENT be huge or just a cult hit in theaters?

orangeskittles, before you make such a sweeping statement make sure you have the facts, Rent in Australia flopped after 11 weeks the season had played both Melbourne and Sydney, and closed to mostly neg reviews..Please don't let your love of this show blind you from opinions that are not the same as yours.

Why i hope the film is mega hit, people are allowed to voice there own opinions.

And in your own words "know what you are talking about before you run your mouth".

Well I didn't want to get into it, but he's a Satanist. Every full moon he sacrifices 4 puppies to the Dark Lord and smears their blood on his paino. This should help you understand the score for Wicked a little bit more. Tazber's: Reply to Is Stephen Schwartz a Practicing Christian
#69

re: Wll RENT be huge or just a cult hit in theaters?

*sits down next to emcee and marquise and introduces self*

ive got the drinks!



Bob: "there is a chance, albeit a microscopic one, that our baby at some point in his or her formative years will get lodged in a tree" ~Related~
#70

re: Wll RENT be huge or just a cult hit in theaters?

Thanks, rosscoe(au), but I DO know what I'm talking about.

Yes, the tour in Australia may have not been successful, but why do they continue producing shows overseas if they're so universally unsuccessful as you claim? How do you explain the Spanish, German, French, Italian, and Korean cast recordings? There are more, I'm sure, those are just the ones I can remember off the top of my head. Producers don't bother creating and selling cast recordings- especially multiple versions- if the show isn't successful. How many Broadway shows don't have recordings because they weren't successful enough to warrant a CD? Despite your own "blindness", Australia was NOT the only international production of Rent.

*curtsies for audience*
Like a firework unexploded
Wanting life but never knowing how

Updated On: 10/22/05 at 01:31 PM

#71

re: Wll RENT be huge or just a cult hit in theaters?

I'm not sure if RENT will be huge or just a cult hit, but today during rehearsels for our school musical, I was wearing my RENT t-shirt. Many of the kids said that they've heard SoL or they saw a commercial on TV for it and that they wanted to see it. And also, many of them aren't into musicals. So I think they at least marketed the movie well enough for some to be interested and see it.
I'm not a gay stereotype. I'm a coincidence.
#72

re: Wll RENT be huge or just a cult hit in theaters?

So far Sony/Revolution has done a terrific job in marketing the movie. However the next 30 days will be crucial in selling this film to the masses! It is my understanding that at least 1 Press Screening has already taken place with more planned in the coming weeks. Once those "reviews" are released to the Sony Marketing team we can expect to see some critcal rave "soundbites" used in the the TV spots and upcoming print ads. The postive pre-release critic response to this film will hopefully raise the "must see" perception of the film making it into a "hit" before it even opens! With the rising cost of movie tickets more and more people are waiting for the dvd rental/purchase of movies. Like it or not, people do look at the "reviews" to decide if they want to see it now or wait for the dvd rental.

The early critical "reviews" will often make or break a film in the perception of the (general) movie going audience. If the pre-release Print Ads and TV spots have quotes such as "One of the Years Best", "The Best Movie Musical since...", **** (4 stars) etc, etc from the nation's top critics then I would think it will be a "Hit" right of the gate during it's extended opening weekend (Nov 23-27).

One thing I'm feel pretty confident about is that this film will have "legs". Long after it's opening weekend it will continue to see a healthy box office status as a result of word of mouth and people going back to see it over and over!!
11/23/05
#73

re: Wll RENT be huge or just a cult hit in theaters?

I still don't think this film will be big overseas - like Chicago was for example.

Chicago did great overseas because the stage show was huge all over the world. From London to Japan it was a huge hit. And that helped the movie a lot overseas.

I don't think Rent will have that widespread appeal.
#74

re: Wll RENT be huge or just a cult hit in theaters?

im hoping RENT does well overseas. it has played succesfully in so many european and asian countries. i think how well it does over here will drastically effect how it does internationally. if it does very well here, that will increase interest overseas. but if people there hear that even some RENTheads were disappointed, thats not gonna spark the interest of many people.
Bob: "there is a chance, albeit a microscopic one, that our baby at some point in his or her formative years will get lodged in a tree" ~Related~

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