I wouldn't grind away too hard on audiences laughter at BBM...
...think about this (and it's Broadway-related!!!)...
When "A Streetcar Named Desire" first went into previews, Blanche's violent rape scene got laughs as well. LAUGHS. Marlon Brando was beside himself. He was certain it was his fault and that he just pretty much sucked in the part. He was extremely frustrated and tortured about it. Why could they possibly be laughing at something so RAW like this??? His co-star Jessica Tandy explained it to him this way: She said they were nervous, and caught off-guard, and didn't know WHAT to do with their emotions. People laugh, almost as a knee-jerk reaction... a defense mechanism when they can't figure out what else to do. They're trying to "process" what they are watching and their own confused and mixed feelings all at the same time. And they laugh, and even smirk.
Brando said that for MOST of the run of "Streetcar" (don't forget this was the late '40s), the rape seen ALWAYS had people in the audience letting loose with "nervous laughter."
Granted the laughter you hear while watching BBM may not sound "nervous" to you... but that's exactly what they're doing... they're "laughing it off" because they haven't really figured out how to react to seeing (and possibly "caring" about) two gay cowboys in a movie.
I wouldn't get angry or upset by it. Hey, they were interested enough (for whatever their reasons) to buy a ticket and see this film. I give 'em points for that. The laughter is immature, yes... but it's a valid and honest reaction to something very new and unsettling to them. I would cut them some slack, and not stew too much about it. Give them a chance, and be patient. It's a small step in the right direction, at the very least, that they showed up at all.
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3, Hamilton22