It's so odd--Crumbs is described as "ubiquitous' in the OP's linked article, and a number of posters allude to their over-expansion--suggesting there are a lot of them.
I swear, I can't think of a Crumbs that I pass regularly except for when I visit a friend who lives in Hoboken, where they have 1 on their main street. Their web-site appears to be defunct now, so I can't check to see where they are/were. Somehow, they were invisible to me.
The closing is not that much of a surprise--there was an announcement back in late spring that said that unless things really turned around, they were on track to shut their doors. This year's losses were on track to exceed last year's, which were substantial, apparently.
You think, what do you want?
You think, make a decision...