I was skeptical as well until I saw the spot - Jesus, that's a lot of cameos - and read more about it. This could actually be huge. Eventually. I mean...
It's owned by Jay-Z and co-owned by roster of high profile artists like Kanye West, Jack White, Deadmau5, Daft Punk, Usher
It offers lossless streaming (which is huge to a certain segment of the population)
It - apparently - will more fairly compensate artists than existing services
Yeah, this will be a tough red ocean strategy with Spotify, Rdio, and - soon - Apple/Beats. It will take significant investment (and patience), but if they are able to offer enough exclusives and premieres, I could see them doing well.
I imagine Spotify's at least a bit nervous about maintaining their dominant position.
Updated On: 3/30/15 at 07:57 PM