"All I can think of when I see this is 100 talented actors that could have made a better commercial, being put out of work for some ass wipe who couldn't wear a rubber."
Levi's participation has generated buzz for them that they would never have gotten with anyone else. I have more problems with stars like Gene Hackman and Stockard Channing who do voiceover work for TV commercials. I am no more or less likely to go to Lowe's because Hackman voices their commercials, so why not let a 'regular' actor get the work?
"It does me no injury for my neighbour to say there are 20 gods or no god. It neither picks my pocket, nor breaks my leg."
-- Thomas Jefferson