"39 Steps" @ "Helen Hayes"- Ticket Prices

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"39 Steps" @ "Helen Hayes"- Ticket Prices

Posted: 1/1/09 at 2:43pm

Just checked Telecharge--- unless I am seeing wrong, ALL seats priced @ $111 ?! WOW !!! I know the Helen Hayes is small, but very surprised at the prices.

Really enjoyed it @ The "Cort"- but will definitely wait for TDF and the various other discount offers out there.

re: '39 Steps' @ 'Helen Hayes'- Ticket Prices

Posted: 1/1/09 at 3:29pm

why the hell is this show moving so much?

re: '39 Steps' @ 'Helen Hayes'- Ticket Prices

Posted: 1/1/09 at 3:31pm

Um....forgive my ignorance; I thought this was the first time it moved since it opened on Bway...please update me?

And I STILL want to see this...I even missed it here in Boston!

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re: '39 Steps' @ 'Helen Hayes'- Ticket Prices

Posted: 1/1/09 at 3:31pm

I guess they figure that they will do well in a smaller house.

re: '39 Steps' @ 'Helen Hayes'- Ticket Prices

Posted: 1/1/09 at 3:33pm

A small cast non-musical and all seats are $111 ? ? ?

That'll have 'em racing to the box office.

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re: '39 Steps' @ 'Helen Hayes'- Ticket Prices

Posted: 1/1/09 at 3:33pm

This will be their 3rd move. Edit: (Well...3rd theatre)

Agree about the $111. Not sure what their running costs are, but cant be THAT high.

Updated On: 1/1/09 at 03:33 PM

re: '39 Steps' @ 'Helen Hayes'- Ticket Prices

Posted: 1/1/09 at 3:42pm

It's already on TDF.

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re: '39 Steps' @ 'Helen Hayes'- Ticket Prices

Posted: 1/1/09 at 3:49pm

They raised the prices at the Cort up to 111.50 from 99.50 a few months ago. The show can only do better business at the Hayes now. It's moving from geographically probably the worse theater into one in the middle of the theater district. While it'll now take a longer time for the show to recoup, it's probably a wise decision in the long run.

dramamama611, this show was originally produced on Broadway by Roundabout at the American Airlines Theatre and then moved to the Cort with commercial producers.

re: '39 Steps' @ 'Helen Hayes'- Ticket Prices

Posted: 1/1/09 at 4:08pm

Is there ANYTHING on B'way under a hundred???

Thanks frogs....appreciate the info!

#10

re: '39 Steps' @ 'Helen Hayes'- Ticket Prices

Posted: 1/1/09 at 6:02pm

<< It's already on TDF >>

It is ? Now?

It WAS on for the "Cort" for most of the run.

#11

re: '39 Steps' @ 'Helen Hayes'- Ticket Prices

Posted: 1/1/09 at 6:04pm

I feel that the prices are very high for the show, but moving into the Helen Hayes will definitely be a big boost for the show financially since it is in the busy part of the theatre district and the theatre is much smaller.

Updated On: 1/1/09 at 06:04 PM

#12

re: '39 Steps' @ 'Helen Hayes'- Ticket Prices

Posted: 1/1/09 at 6:09pm

<< I feel that the prices are very high for the show, but moving into the Helen Hayes will definitely be a big boost for the show financially since it is in the busy part of the theatre district and the theatre is much smaller. >>

Have no problem with the move--perfect theatre for the show, in a GREAT location, but $111 for the entire theatre is absurd for this show.

#13

re: '39 Steps' @ 'Helen Hayes'- Ticket Prices

Posted: 1/1/09 at 6:18pm

Yes definitely. With the economy the way it is, people are not forking over one hundred dollars to see Broadway shows any longer, and people are going to either go to TDF or find discount coupons, which will definitely come about. However, in the end, even though people may not be forking over an absurd amount hundred dollars to see it, which is a wrong move especially for a theatre as small as the Helen Hayes, it will be better off for them. The bottom line is, the prices should not be that high, and there should be differences in the pricing. I'm guessing Xanadu had different prices for specific seating locations?

Updated On: 1/1/09 at 06:18 PM

#14

re: '39 Steps' @ 'Helen Hayes'- Ticket Prices

Posted: 1/1/09 at 6:30pm

I believe when the "Xanadu" run first began at the "Hayes", the last few rows of the Mezz were priced lower (I think $65- $75), and then they changed their prices as well, and all of the seats were priced over $100, with the exception of the $41.50
"stage" seats. Towards the end of the run, the Mezz was hardly ever full.

#15

re: '39 Steps' @ 'Helen Hayes'- Ticket Prices

Posted: 1/1/09 at 6:47pm

Here's the reason for it. Most of the recent Broadway plays that have run more than a year have done so by having constant discounts and half price tickets in the market place. Proof, Tale of the Allergist's Wife and Doubt all did this and August is doing the same. But you have to operate at a discount that can still have the show break even or run profitably, particularly during the lean months. At $110 top, discounts and half price tickets can keep a small cast play running with a fairly respectable average ticket price in the range of $50-$55, which is generally what The 39 Steps has been doing throughout its run at the Cort. So why not price every seat at $55? There is a certain audience that WILL pay the full ticket price, so those sales help bolster the discounts and also help maintain the average ticket price. Also, if a show charged half of what the going rate is for a Broadway play, the argument is that a ticket buyer wonders what is wrong with it to be priced so low.

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#16

re: '39 Steps' @ 'Helen Hayes'- Ticket Prices

Posted: 1/1/09 at 7:10pm

What exactly is the total seating difference between the Cort and the Helen Hays?

#17

re: '39 Steps' @ 'Helen Hayes'- Ticket Prices

Posted: 1/1/09 at 7:14pm

The 39 Steps has not sold the balcony at the Cort, so it has been playing with a seating capacity of 787. It will have about 200 less seats at the Helen Hayes.

Begin at the beginning and go on till you come to the end: then stop.

#18

re: '39 Steps' @ 'Helen Hayes'- Ticket Prices

Posted: 1/1/09 at 7:22pm

So since the average filling of the Cort Theatre for the 39 Steps was 71%, it is definitely going to be even better with 200 seats less to fill at the Helen Hayes.

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