Forget the credits. Lloyd webber had been sinking like a stone since Sunset Boulevard". It was one stillborn show after another--The Woman in White, The Greatest Game, Whistle Down the Wind, and Jeeves.
Here are some excerpts from LLoyd-Weber in the "Bombay Dreams" playbill:
(This addresses his introduction to the legendary Hindu composer who was considered the "Mozart" of that part of the world
"I met him two years ago. Since then it has become my obsession to bring this melodic genius to the West End musical stage.
"In Rahman I met someone who I believe could carry the torch of musical theatre into a new dimension," he said.
"His music might give musical theatre in London the shot in the arm it needs at the moment."
Of course, I know ALW wasn't the composer, he was a theatrical midwife who would'
be introduced to the world by the RUG and the show would change musical theater as we knew it.
When it didn't even resonate with hindus in New York, Andrew was desperate to save the show if only to spare this man he truly respected any loss of reputation.
I don't care who you are, when a show goes bellyup it has an effect on even the most untouchable artist. Suddenly, Mel Brooks doesn't look so golden.
All I'm saying is, the people behind this show are employing a marketing plan I've never seen before: "Go to the website and listen to most of the music. See if you like it."
I think it's risky and that they stand more to lose from it than they gain.
Some months ago a play called "Eurydice" played at the Second Stage. There were a few stills from the show and the predictable out of context raves. I plunged for four tickets. It looked interesting. Had they given me 45 minutes of the show on the website, I would have passed and gone to dinner at Chez Josephine.
On the other hand "White Christmas" just gave you just enough to say, "It might be fun".
I'm criticising the marketing of the show which is not the same as criticising the show itself. Clearly, it was sufficient on the merits to get it to Broadway but what sells in Sarasota in terms of marketing doesn't always fly in the Big Apple.
I do hope, however, they rethink Until Tomorrow. That song, as written, can irreperably wound the show. Rogers and Hammerstein knew the end
of Oklahoma's first act had to be completely reworked. And the rest is Broadway history.
Updated On: 6/30/08 at 11:24 PM