AT&T and DirectTV encourage people to watch football at the theater?!

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AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 3:44pm

Some Broadway folks are retweeting and replying to this Twitter post, asking them to just stay home if they can't stop watching football... heh.

Don’t let life get between you and football. Get the All in One Plan from AT&T + @DIRECTV. http://t.co/Settl9OkEe pic.twitter.com/ivEdw2Zyhi
— AT&T (@ATT) September 14, 2015

Or stay home because this behavior is against the rules at the theater and totally rude to everyone in the building. https://t.co/dRn29RS1Ha
— Andy Mientus (@andymientus) September 14, 2015

You cannot be serious @ATT https://t.co/nMdYL8I3jX
— Max von Essen (@MaxizPad) September 14, 2015

Updated On: 9/14/15 at 03:44 PM

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 3:48pm

Wow, that's totally nauseating.

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 3:50pm

"Because your wife dragged you to Swan Lake when you'd rather be watching the Bengals game. So instead of broadening your cultural horizons for one night like a grown-up human, watch the game AT THE THEATER. #technology."

When I see the phrase "the ____ estate", I imagine a vast mansion in the country full of monocled men and high-collared women receiving letters about productions across the country and doing spit-takes at whatever they contain. -Kad

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 4:38pm

That's really awful. I'm glad I haven't used AT&T in years!

It reminds me of a scene in "Slings and Arrows" where the Ministry of Culture's husband has been dragged to a Shakespeare play and is sitting in the audience listening to a hockey game through his earbuds

Maggie-the-schnoodle

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 4:41pm

No, dammit. Phones OFF @ the theater period, or the only football you'll be watching is #PattiLuPone tackling ur ass https://t.co/4KKl6Eoo1D
— Michael Urie (@michaelurie) September 14, 2015

Do you think this is OK for @ATT to be telling its customers? #NotMyService http://t.co/54btyJ3OG0 pic.twitter.com/QDaek8LEq2
— Playbill (@playbill) September 14, 2015

And Sprint is on it!

@haterobics It's a great time to switch! We'll Cut Your Rate Plan In Half! Visit http://t.co/RDzdiBrQ3V to see how much you'll save! JSS
— SprintSavings (@SprintSavings) September 14, 2015

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 4:42pm

The whole "sports vs theatre" cliche is so old and tired, besides the obvious rudeness that goes along with this whole thing.

Also: www.playbill.com/news/article/theatre-community-erupts-following-atts-tweet-urging-users-to-watch-football-at-the-theatre-362317

"This thread reads like a series of White House memos." — Mister Matt

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 4:50pm

It's part of a larger campaign for their streaming video, which features people watching video in increasingly inappropriate/absurd places.

"...everyone finally shut up, and the audience could enjoy the beginning of the Anatevka Pogram in peace."

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 4:52pm

Ha! Deleted!

"This thread reads like a series of White House memos." — Mister Matt

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 4:53pm

Good. Fire that advertising agency. Back to the drawing board on this one.

#10

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 4:54pm

They may be closing, but they are still on it!

Don't let football get between you and your life. ?? @ATT #GGLAM pic.twitter.com/dZ97xF6QmX
— A Gentlemans Guide (@GentlemansGuide) September 14, 2015

#11

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 5:05pm

Who the hell came up with that? A 20 year old frat boy?? how embarrassing...

#12

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 6:01pm

#13

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 6:46pm

God, I can't wait for Patti to get wind of this.

#14

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 7:03pm

Since Patti isn't on Twitter I can't imagine we'll hear much from her.

#15

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 7:56pm

AT&T removed the tweet and replied.

@MaxizPad Our curtain call didn’t go as planned. You spoke & we listened. The ad wasn’t meant to be taken literally and has been removed.
— AT&T (@ATT) September 14, 2015

#16

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 8:25pm

If you look, they are literally copy/pasting the same 4 replies over and over and using them in rotation.

#17

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 8:28pm

I'm surprised they wrote four.

#18

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 9:28pm

"Our curtain call..."

What did they even mean by "curtain call"?

Or are they just bragging to their Twitter followers that they're too butch to know the right theater lingo?

#19

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 9:39pm

Can we ask them about their show curtain?

Twitter @NamoInExile Instagram none

#20

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 10:31pm

So if it wasn't meant to be taken "literally" then what was it supposed to be about? Curious...Thankfully I've been a Verizon customer since I got my first cell phone.

#21

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 10:54pm

asmith0307 said: "If you look, they are literally copy/pasting the same 4 replies over and over and using them in rotation."

That doesn't surprise me at all. When I worked at an ad agency, I proofread social media posts and a lot of that stuff is pre-written. They probably had a copywriter hammer out a few tweets tonight to be approved ASAP and then tweeted out by some poor social media schmuck. I wouldn't have expected them to have a unique response to everyone. (Or a response at all, really.)

"This thread reads like a series of White House memos." — Mister Matt

#22

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 11:47pm

Follow AT&TVerified account‏@ATT

@playbill We love and listen to the thespian community. The ad wasn’t to be taken literally and we meant no disrespect

====

Anyone else but me sense a snarky reference to the sound-alikeness between thespian and lesbian? It's the kind of stupid joke frat boys would make to put down theater people. The use is very third-season GLEE and vaguely homophobic.

#23

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/14/15 at 11:58pm

My favorite response:

‏@BrianDHalligan

@ATT @playbill damn that militant thespian community.

#24

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/15/15 at 1:46am

Those weren't even apologies. AT&T is just throwing shade.

"Was uns befreit, das muss stärker sein als wir es sind." -Tanz der Vampire

#25

AT&T and DirectTV encourage people to watch football at the theater?!

Posted: 9/15/15 at 7:58am

AT&T's passive-aggressive "you weren't supposed to interpret it like that" is definitely not an apology. Written like the egotistical football frat boy and shifting blame onto the reader/viewer. It should have been "In retrospect, our joke was poorly expressed, and we're sorry for that."

I hope they got enough cancellations to make a blip, at least.

#BoycottTrumplikePattiMurin

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