Posted: 11/9/15 at 6:20pm
Why doesn't Broadway keep track of advances of shows? The only time that I've ever heard the advance for any show is Hamilton and I get that is significant, but what's the advance for wicked or the lion king?
Posted: 11/9/15 at 6:43pm
No, you only hear about advances when it's unusual or there is a big bump (post Tony awards for example)
Posted: 11/9/15 at 7:40pm
Once the show is open then the advance becomes a lot less relevant in terms of drumming up excitement. Either you are a huge mega-hit and it's obvious that your advance is pretty healthy, or you are struggling, in which case you don't want to actually advertise that nobody is buying tickets in advance.
The other exception is when there is a big, unexpected bump like after a Tony Award win, as dramamama already stated.
Posted: 11/9/15 at 7:55pm
Advances ( as well as "wraps" - the take for a given day, such as the day after opening, day after the Tonys or day after you have 1/3 of 60 minutes devoted to your show) are fairly commonly discussed within the business, but as others have said only become "news" when they are out of the ordinary.
