Shows just need to stop putting their digital lotteries on Todaytix. The shows that have done it on their own website (Something Rotten, Gigi) have actually been not that difficult to win after a few tries. They actually require some effort to find out about the lottery/site and enter some info so there are less entries.
But Todaytix is what every casual theatergoer checks daily and in a few taps they can enter 5 or so lotteries with little intention of actually going. You think the majority of Todaytix users knew what Fun Home was before it won the Tony? I doubt it, but they entered anyway because it was right there in the app and simple. The large amount of users who enter anything and everything makes the lotteries on Todaytix extremely difficult to win.
Plus it requires zero research to learn about the lottery. Imagine if on Telecharge and Ticketmaster it told every interested buyer, "instead of paying $135, why not try this lottery daily to save $100?" It's not a good place to run the lottery.
Then there's the issue of users accepting tickets but not actually going to get them. All digital lotteries should make you purchase the tickets upon accepting them or release them to others.
Just please stop using that glorified ticket broker to run your lotteries. It makes the producers look extremely amateurish.
BTW: I'm still annoyed that Todaytix bought out a ton of seats for Little Shop which they then sold for their $10 premium a week before the show after sending an email saying "See Jake Gyllenhaal!" to ensure they sold out in seconds. They used to just buy tickets when people requested them, but now they're purchasing sought after tickets to resell at a markup? That's called scalping. And the Tony winning best musical does their lotto through a scalper? What a shame.