That is a great article you have linked, Kad. The question of teh cost of making a cast album comes up frequently on BWW as does teh question of how many units teh record has to sell to break even:
'It is very difficult to record a new Broadway show for under $300,000 and, quite frankly, it can be much more than that,' said Denis McNamara, senior vice president for Decca/Decca Broadway, part of the Universal Classics group. 'You really have to sell in excess of 150,000 units to see a profit." Every time Bryan whines about no cast album for CRY BABY this article explains why it was never done. It would not be a profitable venture for a label to back, and the show's producers were unwilling to underwrite the cost. Revivals are even less likely to be recorded because they compete with the "original" OCR's which further diminishes the sales of newer editions. The original 78-rpm set of OKLAHOMA! sold over a million copies. A year after it was released on CD, the reissue was reported as having sold 80,000 units. Very few modern cast albums sell that well or consistently. WICKED, RENT and JERSEY BOYS have. Would a CD of HANDS ON A HARD BODY sell like that? Probably not.
As for how albums are recorded, somebody asked
"is there a reason why they can't record a few of the live performances and take the best cuts from each one? It would be cheaper, and most people would probably prefer a live recording. I know I would." I would NOT.
Sound quality is a huge issue because the Broadway theaters were not built to be recording studios. Compare the sound of audience-made bootleg tapes with sound board feeds and then with studio made recordings. The audience made tapes require you follow along with a script to be able to understand every line being said of sung. The soudn system tapes are full of stage noise as performers move about the set and again many lines are off-mic and lost.
Also, If you record live, the performers cannot adjust the performances to play for the ear alone when they are so involved with playing to spectators. Dialogue could not be changed, song intros and endings could not be altered, tempos could not be increased resulting in a loss of enthusiasm and excitement. Then you would have the added concerns of audience noise; watches beeping, cell phones going off..we don't want those preserved on a cast album. Album producers could not enlarge the orchestras for a richer fuller sound and the albums would sound very thin.
People who advocate for live recordings are seeking a direct souvenir of their experience, forgetting that a majority of people who buy cast albums are outside of New York and may never get to see these shows live. If you eliminate that market by catering to the core audience who see shows on Broadway, sales will be significantly reduced.
Also I am not sure how to come to the conclusion it would be cheaper. Remote engineering is quite expensive, you would still have to pay the cast and musicians equity minimums and the extra costs (arrangers fees, copyists fees, fees to use production photos in the booklets, poster artwork) would still apply.
No major savings woudl result.
Cast albums are NOT "soundtracks."
Live theatre does not use a "soundtrack." If it did, it wouldn't be live theatre!
I host a weekly one-hour radio program featuring cast album selections as well as songs by cabaret, jazz and theatre artists. The program, FRONT ROW CENTRE is heard Sundays 9 to 10 am and also Saturdays from 8 to 9 am (eastern times) on www.proudfm.com