I don't think Broadway should adopt a "multiplex" business model.
Aside from many of the issues raised above, it only manages to deglamorize it one step further.
Plus, think about it. What multiplexes have done is remove the excitement and anticipation of having to wait to see a hit film. Just look at box office intake now as compared to that of 30 years or more ago. Now, audiences can see a blockbuster the weekend it opens in 3 bazillion theatres across the country. The initial weekend grosses are enormous. The second week, it falls off dramatically. And even a huge film that brings in $200-300 million at the box office will be gone from most theatres in six weeks (max). The biggest hit of the year comes and goes like a flash in the pan.
Thirty years ago, we had to queue up at one theatre (or a few more in bigger cities), sometimes waiting as much as two hours or more in advance to see a blockbuster movie the first week or so. The mega-hit films (Jaws, Exorcist, Star Wars, E.T., Indiana Jones) would usually run in theatres anywhere from 4 to 6 months, in even a small town. And the advance excitement and anticipation were palpable.
Broadway also has a disadvantage in that an entire separate production has to be mounted in a second venue. It's not like taking the master and striking a new print from it for a film. You're basically having to "remake the film" at the second location. Pretty cost-prohibitive when you think about it. Plus you'll see shorter runs by at least half, and Broadway is all about "number of performances" as well as weekly box office receipts to judge the success of a show. You'd be killing that if you turned it into a multiplex experience.
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3, Hamilton22