Have you ever heard of Red Carpet and Photo Opts? Clearly, you haven't. The term is "photo ops" (as in "opportunities").
If your point is that the Tonys want to get Will Smith and Jay-Z on the red carpet to get mainstream attention, they've done that by nominating FELA. Giving them the award won't affect whether they appear on the red carpet or not, because Smith and Jay-Z won't know they've won until the end of the awards show.
Also, voting isn't like a committee, where they all meet and come to a consensus together. The voters are individuals who vote for the shows they want. They are not some unit who will collectively decide that the Tonys "need" FELA to win.
All the voters I know take their job very seriously, make a sincere effort to see all the nominated shows, and vote for the shows they feel deserve the award. FELA may win because the majority of voters felt it was the most deserving of the nominees, but it will not win because an acceptance speech by Will Smith and Jay-Z would attract viewers. (How in the world would that work anyway, since no one knows who will win before the show?)
This is one of the dumbest arguments I've heard in a while, and the fact that you can't even manage to argue it coherently does not help.
Nothing matters but knowing nothing matters. ~ Wicked
Everything in life is only for now. ~ Avenue Q
There is no future, there is no past. I live this moment as my last. ~ Rent
"He's a tramp, but I love him."