Exactly!!! Theres something 'theatrical' about going to see a show in a theatre with names like The Palace, The Theatre Royal, The Noel Coward.
When the London production of 'Once On This Island 'opened at The Peacock Theatre (many moons ago called The Royalty) it was renamed 'The Island Theatre' and was promoted by soft drink 'Lilt'! This renaming and the in your face product placing all over the building generated as much bad publicity as did the bad reviews of the show!
London is being promised a new theatre sometime in the future on Shaftesbury Avenue-the West Ends Broadway, it's name is to be 'The Sondheim'. Being built by Cameron Macintosh he decided to honor a great American musician, at no time did he think about being named The Cameron Mackintosh theatre! Cameron himself bought and changed the names of two of Londons major theatres from The Strand and The Albery to The Noel Coward and The Ivor Novello in honor of great British figures that are still major names today 100 years after their heyday of fame.
A young actress with Noel coward after a dreadful opening night performance said to him 'Well, i knew my lines backwards this morning!''
Noels fast reply was ''Yes dear, and thats exactly how you said them tonight'!'
Updated On: 8/11/08 at 02:07 PM