Ravanne_1 said: "ErmengardeStopSniveling said: "MHE’s weekly is, I’m told, $750K per week. This is the new normal.
So just to break even they will need to increase grosses by 2.5X what they’re currently doing.
I’m sure they were also hoping that the presence of Darren would be helpful to the preview sales, which it clearly isn’t."
Besides their weekly operating budget, they also have to start making back the money that they spent on development (which would be in the millions). We know that it normally takes a show months to pay back back the investors before a production would be judged as profitable.
The problem for MHE is that even with the discounts, they're not filling the theater. We're now less than a week before opening and the odds are that sales this week won't be better. As I've said before, DC may have a following but he's not that big a name. And if people aren't rushing to seethis show when tickets are half price, the odds are that they're not going to when paying full price for seats. Outside of MHE getting absolutely stellar reviews, I will expect to see capacity down following opening night."
I remember being shocked when the How to Succeed box office went up when Darren Criss took over for Daniel Radcliffe. I assumed this was all due to the Gleeks, but it has been a long time since Glee. I really did think he would still sell a decent number of tickets, but -- although he has been involved with some successful TV productions -- the parade has moved on. A shame, particularly given all the positives written on this board abut the shw and his performance.