I don't want any of the younger board members on here to get me wrong.
I am all for the Student Stand-By, Equity, Unemployed etc etc discount schemes but this fiesta in the front row for a pittance is something the West End should not stand for.
Having been a box office manager in the West End, long before the front row thing started, I know exactly what I would do with these on the day seats.
They would be firstly allocated at the side of the stalls within the last 10 to 15 rows. As the house sells in advance these would then be moved away and placed in a selling area that has room for them- be it circle, second circle or balcony. Therefor, on the day, the people who want them would just have to accept whatever the box office manager sees fit to release. He would also have to keep in mind how many seats, and it can be a good hundred or more, he could sell on the day full price on the door that evening.
They would never be in the front rows, most theatres have about 20 to 30 seats in that front row and a big seller like 'Wicked' would have no problem selling those by curtain up!
Updated On: 4/28/09 at 01:08 PM