The NYT published an interesting feature on Hwang today, which hits some of the "what is this play even about" points I think people are struggling with and also highlights the financial risk being taken:
http://www.nytimes.com/2011/10/23/theater/david-henry-hwangs-chinglish.html?pagewanted=2&hpw It's going to be a tough sell, no doubt, but I'm very glad the producers are willing to try. An interesting case study in how to advertise a new, original show with no stars (except the playwright), and a lot of nervous-making qualities. I haven't seen any of the TV ads- can anyone provide a link? The girl I saw it with was brought in on the strength of the commercials, but didn't know what to expect other than a comedy. I suspect she didn't enjoy it as much as I did; she also doesn't understand any Chinese, and I'm wondering if that's causal.
Can I ask if anyone else who's seen it does? It's not an excuse, and would be a massive liability for the show if true, but it seems like the show may be an example of the cultural differences between east and west, instead of just a discussion of such.
Last note, the difficulties of translation aren't simply in the realm of transliteration, but in the difficulty of business and personal relations when each side holds different motives and expectations and can't (or doesn't know to) communicate those to the other.