Interesting, and I see your points. I've always found that YAGMCB is more connected to my (yes older) generation. I think it's greatly overlooked! Maybe too simple by today's standards?
If we're not having fun, then why are we doing it?
These are DISCUSSION boards, not mutual admiration boards. Discussion only occurs when we are willing to hear what others are thinking, regardless of whether it is alignment to our own thoughts.