I think it's a very smart move to incorporate Facebook. Look at how many word of mouth events occur just because of a single page on facebook. We've seen "Free Jamba Juice Day", "Free Starbucks"...etc.
Cry-Baby doing Facebook Night for lower priced tickets can easily rake in a good amount of people and really get word of mouth out there.
My college received comps to a preview performance and most of the students have gone back 2-3 times since and payed for their tickets. And the buzz around school was highly positive.
In the audience I've talked to older couples who loved Cry-Baby more than they loved Hairspray and one older woman said she would love to see Cry-Baby again and again and sure enough, after the matinee she bought a ticket for the evening show.
Cry-Baby is slowly but surely finding it's audience, and that is a great sign!
Updated On: 4/23/08 at 02:52 AM