Well, you see, shakespeare. there's this thing called marketing. I'm not sure if you've heard of it, but apparently it's really big in New York, and it may have possibly even made it's way to Broadway recently. But I'm not sure about that...
For a marketing ploy I thought he did well enough.
"I am ready to disclaim my opinion, even of yesterday, even of 10 minutes ago, because all opinions are relative. One lives in a field of influences, one is influenced by everyone one meets, everything is an exchange of influences, all opinions are derivative. Once you deal a new deck of cards, you've got a new deck of cards."
— Peter Brook