Timon3 said: "I was just wondering, I think I read that Cabaret costs €1.2m a week to run.
So wondering if the big tourist attraction shows that have recouped bethat expensive to run, as was thinking they could reduce their costs, for example the show producers might not have to go so heavy on advertising?
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As shows age, I’d think advertising/marketing costs would go up. Even Phantom only ran a few years without much advertising, as it entered the 90s, they were constantly doing new ad campaigns. And these began to focus more and more on tourists. It’s also interesting to look at campaigns and how they evolve when they have to focus more on the show (Sunset Blvd.) or more on the players (Jerry Lewis in Damn Yankees) based on replacement casting.
A potential savings could come with this though. I’m sure Idina’s paycheck was far higher than replacement Elphabas. I’m certain this is true of most star casting as well. I’m a huge fan of Bernadette but I highly doubt she was raking it in like Bette Midler or Catherine Zeta Jones. Does this cancel itself out in marketing costs though? Interesting question!