as with any kind of marketing, it's important to note who you're trying to sell it to. how can you appeal to the demographic you're targeting, and to what extent can they be safely fed BS?
If the people are going to be familiar with the show's past track record (say, if u were at a musical theatre conservatory) then I'd use something along the lines of "It's Not As Bad As They Say".
If this is a high school or college, just throw in a vague reference to WICKED and they'll think it's somehow related. "POPULAR? Not this plucky little show! Flying with Sondheim, you'll be Defying Melody!"
or my favorite thing to do is throw around the term "critically-attended" enough times that people lose sight of it's lack of meaning.
"The last train out of any station will not be full of nice guys."
- Dr. Hunter S. Thompson
"I wash my face, then drink beer, then I weep.
Say a prayer and induce insincere self-abuse,
till I'm fast asleep"- In Trousers
Updated On: 3/12/05 at 06:27 PM