Even in the days of Rodgers and Hammerstein (and well before), theatre fans met and gossiped and talked about the shows they heard were terrible and warned each other to avoid. And back in those days there were a LOT more shows that opened and as a result a lot more to avoid. For every R&H hit back in the 40s there were DOZENS of flops that didn't run a week or closed in New Haven. Gossip columnists from Walter Winchell to Dorothy Killgallen and others spread the word about the latest turkey to limp into town with more venom than Riedel could summon on his best day.
But, the main difference in the 40s and 50s was that Broadway ticket prices were under $5 (with balcony seats available for under $1) so taking a chance on a new show was no big deal -- shows cost the same or less than movies.
Today, for those of us who aren't students, a ticket to a Broadway show is going to cost us at least $50 (through discounts or TKTS). That's several times the cost of a movie and bottom line, not an insignificant amount of money in any context (some people's food budgets for the week are less than that). This has NOTHING to do with "embracing change" and everything to do with the fact that for $50+, in this very tight economy, most people want to be absolutely sure that a show is worth that kind of investment. We rely on word of mouth, reviews (both professional and message boards) and decide whether a show merits the expenditure of time and money.
Can you really blame people for hesitating blowing money on something like "Lennon" given the dozens of awful reviews it has received both on the the boards and in the press? Yes, it has its fans, but again, is it worth $67 (which is what it would cost to a non-student with the current discount plus telecharge fees)?
As long as tickets prices are as ridiculously high as they are, you cannot blame people for not risking their hard earned money on shows with less than stellar reviews. Unless you're independently wealthy (and/or supported by your parents), you have to be careful how you spend your money if you want to keep a roof over your head in this extremely expensive city and throwing it away on junk is not the wisest move.
"What a story........ everything but the bloodhounds snappin' at her rear end." -- Birdie
[http://margochanning.broadwayworld.com/]
"The Devil Be Hittin' Me" -- Whitney
Updated On: 9/14/05 at 11:52 AM