Unfortunately I fear it won't be enough. I don't want to think negatively, but there are SO many awesome plays right now, which are never big tourist draws in the first place, and I can't expect everyone to be as theater-obsessed as the rest of us to give everything a chance.
I don't think raves would have guaranteed this to be a financial success, but when people are deciding whether to buy a ticket for Impression, Joe Turner's Come and Gone, 33 Variations, God of Carnage, Exit the King, The Norman Conquests, Mary Stuart, Desire Under the Elms or Irena's Vow...well you get my point, the list is overwhelming. Even though there are many revivals in the mix, they aren't necessarily well-known shows. I think playgoers, especially New York playgoers, will really turn to the Times and other reviews to decide where to spend their money.
Marie: Don't be in such a hurry about that pretty little chippy in Frisco.
Tony: Eh, she's a no chip!