With all due respect, his name was Jonathan Larson -- NOT Jon Larson.
I remember the entire hoopla that surrounded RENT from the beginning and it all started when a long praising article appeared in a Sunday issue of The New York Times. This was immediately after the show's Off-Broadway debut and not only did the article explain Jonathan Larson's history and recent death but it created an electrifying buzz about this new show that you had to have been around to fully understand how incredible it was around that time. This buzz brought attention to this little show, which no one could get tickets for. Shortly after the show ended its run, it was announced it was transferring to Broadway. I remember all of this was a huge big deal so no... the show didn't gain attention AFTER it arrived on Broadway.
For those who were also around, we remember it was during its Off-Broadway run AND all due to that article in the Sunday New York Times that brought huge attention to the show. By the time RENT arrived on Broadway, it was a highly anticipated show and the media covered its arrival extensively BEFORE it even opened. Just check the dates on all those cover stories and articles in countless magazines from that time frame.
THIS buzz the show had Off-Broadway is what prompted producers to invest in it AND bring it to Broadway. It wasn't just a simple 'Off-Broadway to Broadway' transfer of some rock musical. I compare this scenario to what A CHORUS LINE experienced back in 1975 when it debuted Off-Broadway at the Public Theatre's Newman Theatre. That buzz brought in investors and then transferred the show to Broadway.
Much talk also surrounded the cast recording BEFORE it was released. Was it going to be a 2-disc recording capturing the show as performed or was it going to be truncated to a single-disc? To this day, no other cast recording has ever matched the anticipation of waiting for the release date to arrive for the Original Broadway Cast Recording of RENT. I remember leaving work at lunch break and running to the Borders by my job to get the recording on its release date. By 1pm they were almost sold-out of it.
THEATER
'Rent' Is Due On Broadway
By CARLA KOEHL AND LUCY HOWARD | NEWSWEEK
From the Newsweek magazine issue dated Mar 18, 1996
AN OFF-BROADWAY ROCK musical about HIV-positive artists, transvestites and outcasts? Not a show you'd expect people without nose rings to line up for. But "Rent" has become such a hot ticket that even the glitterati can't get into the show's 150-seat theater in New York. Miranda Richardson, Veronica Webb, Patti LuPone, Tommy Tune and Woody Allen can't get tickets. Mikhail Baryshnikov, Harrison Ford, William Morris guru Arnold Rifkin, Miramax's Harvey Weinstein and producer Peter Guber had to stew on the waiting list before getting in. At least the "Rent" line will be shorter next month: it's slated to move to a 1,200-seat Broadway house in April, just in time for the Tony deadline.