ErmengardeStopSniveling said: "I've never really understood how a theatre (as a venue, not producer) can develop bad mojo...yet it happens a lot, on Broadway and off. In terms of aesthetics and location, it's not like St. Clements is significantly better or worse than the Westside or the Jerry Orbach. Or the Winter Garden (sometimes viewed as a crowned jewel of Bway) vs. the Lunt (a "flophouse" with a few exceptions)."
I think there are different reasons, and I think they are different on and off B. On Broadway, I think it is more about the desirability of the venue and how that translates into what tenants end up there. (and of course I also believe that there are no rules so there are no houses that cannot shake the stigma and there are famous examples (e.g., Wicked) that change perceptions. (The Marquis is still waiting for its break I guess but that involves not just mojo but ghosts
.)
Off Broadway, I think it is different because you don't really have large landlords except the Shuberts at NWS and Stage 42, and, to a lesser extent, the Theatre Row situation. So you have a few situations where the landlord is functioning more as a producer and, in the case of St Clements, as I understand it, Pecadillo functions as the landlord, and a presenter. I may not mean to be quite this harsh, but the venue (although good from a physical space standpoint, as I said above) has a "dustiness" about it that perhaps reinforces a substantive dustiness. I also think we may be overstating mojo some in this case because what it's really about is that the target audience for Mornings at 7 with this stellar cast is older (and whiter) and, as was said, not ready to go to the theatre in large numbers. But on some level I think mojo is real because it is designed. In the same neighborhood, I think ars nova has mojo in a way that Pecadillo does not. Having said all of this (which I suspect reads as all over the place) I stand by the idea that there are usually reasons for mojo and it is not just some spiritual thing. And to that point, and Huss's observation below, I think the Little Shubert lacks mojo for the same reason the Marquis does: it's difficult if not impossible to make a rational budget there so we think of tenants as being of the desperate sort. Until one comes along ... 