Kinky Boots break... what is an "upfront?"

[Unknown User]

Posted: 5/2/14 at 12:27pm

https://www.broadwayworld.com/article/KINKY-BOOTS-to-Take-Break-May-8-13-Univision-Buys-Out-Theatre-for-Upfronts-20140502#.U2PHPY1OW70

[LizzieCurry]

Posted: 5/2/14 at 12:28pm

http://en.wikipedia.org/wiki/Upfront

[Unknown User]

Posted: 5/2/14 at 12:32pm

Ah, thank you! Was there not an empty theatre that they could use? What an expensive thing to do to buy out the show!

[Rainbowhigh23]

Posted: 5/2/14 at 12:33pm

Upfronts for telenovelas!

[everythingtaboo]

Posted: 5/2/14 at 1:12pm

They've had the space booked since at least last summer, Deena. And if they can afford it, why not? Clearly they're not struggling like American TV!

[Jonwo]

Posted: 5/2/14 at 1:53pm

I imagine the producers and Jujamcyn are likely getting a nice sum of money to cover the missed performances, didn't Warner Bros do the same when Daniel Radcliffe had to promote Harry Potter when he was in How to Succeed?

Updated On: 5/2/14 at 01:53 PM

[neonlightsxo]

Posted: 5/2/14 at 2:17pm

Univision seems to be partial to that space. They've bought it out a few times over the past few years, if I recall correctly.

[DAME]

Posted: 5/2/14 at 2:27pm

I bet the Kinky cast appreciates the break.

[Unknown User]

Posted: 5/2/14 at 3:30pm

Very interesting! you would just think that with spending that much $ there must be plenty of great event spaces in NYC.

[Tag]

Posted: 5/2/14 at 3:48pm

Very interesting! you would just think that with spending that much $ there must be plenty of great event spaces in NYC.

Which is exactly what they're getting, for spending that much $.

[KathyNYC2]

Posted: 5/2/14 at 3:57pm

"I bet the Kinky cast appreciates the break."

I am sure they do..though it's not like they are missing shows, as they are just doubling up before and after to make up the missing shows. But it's nice to have to have 5 days off in a row I would imagine.

[mikem]

Posted: 5/2/14 at 5:06pm

You would have to assume Univision is paying something around what the expected gross would be, which is probably around a million dollars. It seems that there would be cheaper venues, but if you've got the money, why not?

[bobs3]

Posted: 5/2/14 at 5:39pm

Univision is owned by Comcast (NBC Universal) and it is their most profitable division. In every market in the country with a large Hispanic population it ranks #1 in the most desired demographics. The folks are Univision aren't even blinking an eye about spending that much for the upfronts (not to mention Univision will fly Station Owners, Station Managers and Programmers to New York for a week of wining, dining, entertainment and luxury accomodations).