Legally Blonde MTV Ratings

Weekly cable ratings come out on Wednesdays, I believe.

I know that Nielsen is apparently now counting dvr usage in the ratings for broadcast shows, anyone know if the same applies to cable?
(eta: nevermind, I finally found it on the Nielsen website- they do also calculate 'live + sd' when figuring cable ratings, sd = same day (before 3am the following day) dvr playback)

Updated On: 10/15/07 at 02:30 PM

They now calculate DVR ratings as Live + 7, meaning the DVR rating is only counted if the program is watched within the first 7 days of recording. How they know you have watched it, I don't know. According to TvGuide.com, the DVR ratings come out one week after regular ratings. Given MTV is on cable and has a much smaller viewer base, I can't imagine their DVR rating is going to improve much. As an example, Grey's Anatomy only gained 2 million extra viewers so one would think an MTV program would probably only gain 100,000 at most.

fyi for those who were wondering and didn't see it yet...
And MTV was pleased with the debut of "Legally Blonde: The Musical," as Saturday's afternoon preem averaged 1.27 million viewers and drew more persons 12-34 than any other program in its timeslot.
Variety.com ABC tops week's TV ratings

"If you broadcast it on PBS, for contrast, I bet the audience would be 95% old people. I'm sure the average age of a regular PBS viewer is 60+. Not the core LB audience."

While I agree that PBS probably doesn't attract a lot of the LB core audience, I do wonder what the PBS core audience actually is, and where one would find such information. My personal impression of their core audience does not include a lot of 60+ folks. All the old people I know watch mostly game shows, old movies and Lawrence Welk. My feeling is that PBS draws mostly educated 30-50 year olds.

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That figure is only for one showing of the broadcast and does not include people who recorded it but dont watch it in 7 days.

I think the box office will spike for a few weeks thanks to it but as Bree says i think its going to more down to thanksgiving, xmas etc.

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"any other program in it's timeslot". What do smart network execs program on Saturdays at 1pm eastern, cartoons? I would have expected that but I don't see 1.27 million viewers translating into big theater box office. With thanksgiving around the corner, all box office will spike but I'm sure the Blonde producers will conveniently credit the MTV special."

Considering it would take two years for people to actually see the show live, that isn't bad. Especially since most people don't sit around at home on a Saturday afternoon.