MAMMA MIA! marquee is up at the Broadhurst — Page 2

#26

MAMMA MIA! marquee is up at the Broadhurst

Posted: 8/26/13 at 11:23pm

I really hope they don't revert to the tour set. It looked like shipping boxes stacked up to make walls.

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"There’s nothing quite like the power and the passion of Broadway music. "

#27

MAMMA MIA! marquee is up at the Broadhurst

Posted: 8/26/13 at 11:30pm

OH, so they aren't going to change that old logo? ...Even after moving? For those who have seen the show before, is it "all that"?

#28

MAMMA MIA! marquee is up at the Broadhurst

Posted: 8/26/13 at 11:37pm

Eesh. In my dream of dreams it was made of electric blue sparkle pieces with the title in white negative space.

Damn I want to design a front of house now.

#29

MAMMA MIA! marquee is up at the Broadhurst

Posted: 8/26/13 at 11:53pm

What is the difference between the London set and the last US tour set?

Updated On: 8/26/13 at 11:53 PM

#30

MAMMA MIA! marquee is up at the Broadhurst

Posted: 8/27/13 at 2:52am

The current London set, for all intents and purposes, is the same design ised fpr the last North American leg of the tour (split week bus and yruck) and last Australia tour. It is also used in small markets. Boxy, awkward, with every last bell and whistle cut from the show. No flash, no sparkle.

#31

MAMMA MIA! marquee is up at the Broadhurst

Posted: 10/23/13 at 10:46am

I've been passing the Broadhurst the past couple of weeks to see if there has been any progress or if the load-in doors were open. They happened to be open last week when they were building the deck. I am not familiar with what tracks look like before the floor is down but there appeared to be tracks for the automation of the taverna walls in the deck and yesterday I walked past and the doors were open again and snapped this....

Not the best picture but we can see its not the simple tour set for the Broadhurst.

I also found it interesting they changed the marquee, it was a darker blue last week

Updated On: 1/28/14 at 10:46 AM

#32

MAMMA MIA! marquee is up at the Broadhurst

Posted: 10/23/13 at 11:30am

SOO happy they are not using the cheap tour set!

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"There’s nothing quite like the power and the passion of Broadway music. "

#33

MAMMA MIA! marquee is up at the Broadhurst

Posted: 10/23/13 at 11:43am

YES! I am really happy they are not doing to the tour set, or the minuscule London set (the one they currently have). Also, good for them for taking this opportunity for new artwork/advertising! Can't wait to see what the giant "Broadhurst" marquee atop the theatre displays, although I bet it will just read "Mamma Mia"

#34

MAMMA MIA! marquee is up at the Broadhurst

Posted: 10/23/13 at 12:01pm

The show should just end already. It has been 10-11 years? I think it should just end already

#35

MAMMA MIA! marquee is up at the Broadhurst

Posted: 10/23/13 at 12:04pm

I do not get the point in posts that suggest a show that someone doesn't like should close. It's a free market economy and the show is clearly making money. Why stop that process if it's doing well? There's no logical point to those stupid comments.

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"If you try to shag my husband while I am still alive, I will shove the art of motorcycle maintenance up your rancid little Cu**. That's a good dear" Tom Stoppard's Rock N Roll

#36

MAMMA MIA! marquee is up at the Broadhurst

Posted: 10/23/13 at 12:06pm

The show should just end already. It has been 10-11 years? I think it should just end already

That's pretty stupid. Why would they close something that is making money? That's like saying a restaurant down the street that you don't like but is doing great business should just close. No logic.

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"There’s nothing quite like the power and the passion of Broadway music. "

#37

MAMMA MIA! marquee is up at the Broadhurst

Posted: 10/23/13 at 1:37pm

Yep - almost as "rude and obnoxious" as the snarky posters who constantly yammer about those awful tourists who keep Broadway in business. As if generalizing is ever very accurate.

#38

MAMMA MIA! marquee is up at the Broadhurst

Posted: 10/23/13 at 2:05pm

I wish they'd deck out the marquee. Get some bright colors up there, etc. Make it feel like a party.

#39

MAMMA MIA! marquee is up at the Broadhurst

Posted: 10/23/13 at 3:00pm

I'm sure they'll add more stuff, but I worked across the street at the time and even Les Mis didn't have all this added stuff on the facade until after they were already in previews, possibly even after opening. Give it a little time. The Broadhurst will be in bedazzled glory soon enough!

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"Hey little girls, look at all the men in shiny shirts and no wives!" - Jackie Hoffman, Xanadu, 19 Feb 2008

Updated On: 10/23/13 at 03:00 PM

#40

MAMMA MIA! marquee is up at the Broadhurst

Posted: 10/23/13 at 3:56pm

^ I LOVE when shows go all out on decking out the facade.

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"There’s nothing quite like the power and the passion of Broadway music. "

#41

MAMMA MIA! marquee is up at the Broadhurst

Posted: 10/23/13 at 10:36pm

Interesting that Broadway didn't get the smaller set that The London production got when it moved, I wonder if they'll keep the lift as that might be something they cut to save on running costs,

#42

MAMMA MIA! marquee is up at the Broadhurst

Posted: 1/28/14 at 1:40pm

Walking by the theater today, they had some trucks outside that said like "Neon lighting company" and the picture at the very top of the theater was taken down. Maybe they're sprucing it up after all? Ticket sales are down, so maybe they're trying to make it look more exciting.

#43

MAMMA MIA! marquee is up at the Broadhurst

Posted: 1/28/14 at 2:45pm

Mamma Mia would look great with a LED sign up on the marquee, that would work.

#44

MAMMA MIA! marquee is up at the Broadhurst

Posted: 1/28/14 at 3:18pm

http://instagram.com/p/jmtqkGHsff/

#45

MAMMA MIA! marquee is up at the Broadhurst

Posted: 1/28/14 at 3:19pm

Before

#46

MAMMA MIA! marquee is up at the Broadhurst

Posted: 1/28/14 at 3:25pm

I'm still waiting for good power wash

#47

MAMMA MIA! marquee is up at the Broadhurst

Posted: 1/28/14 at 5:43pm

I don't get why they don't update that picture. It's terrible and really dates the show. And showing people in wetsuits is just confusing. Why not put everyone in the Abba outfits or something. They def need to retool.

#48

MAMMA MIA! marquee is up at the Broadhurst

Posted: 1/28/14 at 6:10pm

The bride was updated a year ago.. New dress and new hair, reflecting the current costume in the show. Its hard to tell in these pictures.
The art outside the theatre also heavily features the leads in the ABBA jumpsuits, but the girls in party clothes and boys in wetsuits reflect the content of the show, so featuring both really IS spot on.

#49

MAMMA MIA! marquee is up at the Broadhurst

Posted: 1/28/14 at 6:35pm

I suppose. I just find the wet suits look to be a little cheestastic. I mean, for sure, the show is cheesetastic, but I think there's a way to do it that isn't so dated looking with the white background, etc. But maybe not.

#50

MAMMA MIA! marquee is up at the Broadhurst

Posted: 1/28/14 at 10:38pm

Brand new after lurking for some time -- hello, all. I'm almost embarrassed that my first post has to do with Mamma Mia! but I like advertising/marketing, so I can deal.

I actually like the brand upgrade. The Sophie makeover was essential. The sky blue, as opposed to navy, against the white reads a bit younger and more fun to me. From what RippedMan said, I wonder how it would look if the logo were up on the top sign in neon.