I would guesstimate My Fair Lady's operating cost is between $700-725K per week, which they've surpassed all but one week in 2019. If they can sustain the current numbers, there's no reason why it shouldn't run through Labour Day (the end of tourist season).
The problem with star-casting is that they initially offered Higgins to every famous British actor between 40 and 60, and all turned it down...so why should anyone say yes now to replacing an acclaimed performance? It would need a Hugh Grant-type name to really make a dent in those grosses, not another "that guy" actor. And let's be realistic about Melissa Benoist: she hardly meant ANYTHING in Beautiful. The gross potential was between 60% and 76% for her 2-month run at the height of summer.
Updated On: 4/28/19 at 10:32 AM