Mamma Mia! Film Box Office

So soon?

Is it opening opposite Batman??? Yikes... NOT a smart move.

Opening against a dumb, mindless action film WOULD be a good idea, but Dark Knight has very broad appeal, and more "substantial" and noteworthy (acclaimed director, high-cred cast, sad and well-known backstory) than the typical "superhero" film.

I think the producers were looking at "Let's open it around the same time Hairspray cam out, they really made money"

Did Batman announced when it would before Mamma Mia did or after..cause if it was before, it might have been a bad move..

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"It's an example of movie counter-programming, a skill that has become increasingly important as the number of major studio releases swells."
Counter-Programming 101 (link)

Scary - beatcha to it

In this case, I think the demo break they're shooting for is in age, not gender.

Updated On: 5/16/08 at 06:06 PM

Just judging from the ads and the trailers I'd say that this movie is definetley pandering to a female audience. Opening the same weekend as The Dark Knight probably isn't the smartest move since TDK is one of, if not the most anticipated movies of the summer even before Heath Ledger's death, which only propelled interest even higher. Dark Knight will certainly open at #1 that weekend, but I guess we'll just have to wait and see how Mamma Mia's box office fares.

I don't know which one I'm going to see first, but it may be TDK since I'm seeing Mamma Mia mainly for Meryl and I'm not a big ABBA fan.

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I know their trying to latch onto Hairspray's audience, but Hairspray's main competition it's opening weekend was the crude I Now Pronounce You Chuck and Larry, which was really only trying to get the male audience. But Batman is one of the most beloved action heros not to mention the new movie sports an all star cast and is a sequel to a critically acclaimed reboot of the franchise. I also feel that Mamma Mia doesn't have the teen draw that Hairspray got by simply casting Zac Efron. I have serious doubts about this film.

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If you come to Australia you will see Mamma Mia one week earlier on the 10th of July.

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Actually Hairspray was released the 20th of July and Harry Potter was released on the 11th. Hairspray also did have an advantage vs. Harry Potter, because the second week of the films release, book 7 came out and that caused a large week 2 drop because it's target audience was busy reading the book.

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