Marquee Value : A Chorus Line / What do you think of Mary Poppins? — Page 2

Mary Poppins- Looks very classic & simplstic but elegant. I like it.

A Chorus Line- Very nice. Shows the class of a classic show.

Yes, their plain but plain is sometimes better than extravagance.

I don't remember how A Chorus Line's theatre is set up but perhaps, they'll do the line out front a la RENT?

Also...some may find these cheesy but I thought it would be "cute" to do something with the long "New Amsterdam" sign. Maybe turn it into a chimney on top? Like smoke coming out and a chimney broom. Or maybe a "figurine" of Mary flying up and down. It just seems a little...needing magic.

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If you think the marquee needs magic...wait until you see the show ! boring.

I just think the Schoenfeld needs a face lift. It shouldn't be so boxy and boring.

Mary Poppins actual logo is quite boring and it really does fade into the background. I liked the flowery logo in London. I wonder why they changed it.

The problem with the MARY POPPINS logo is that it's too colourless. The New Amsterdam's marquee is on 42nd Street which is FULL of neon signs etc. Unlike THE LION KING's yellow-and-black marquee, MARY POPPINS's marquee is very plain and has very little colour on it, it just doesn't stick out. Unless you know where to look and what to look for you just walk past it without even noticing it.

In London's West End they use the same logo now, but the theatre is located in the area (Soho) which is not that full of neon signs and such. And the theatre is the one of the biggest buildings on Old Compton Street, so you just can't miss it.

But anyway, I preferred the old MP logo, it was much more elegant and interesting.

Updated On: 7/3/06 at 06:06 AM

"I think it gets washed out. Looking at the pics in the article, the first thing I noticed was Johnny Depp's in the background. "

Me too. I wonder if they'll use that billboard for Mary Poppins at some point.

I love the Poppins one, it has the name that everyone knows and it adds something new. Great job.

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That billboard will likely be used, as it was for TLK. A Disney movie is being advertised on it now. Once September rolls along it should be up. They should make it more vibrant though.

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Boxers- Love your idea! It reminds me of the purple, glittery can of hairspray outside the Neil Simon; just added a whole lot of character and visual excitement. I'd love to see them do something like you suggested with the tall New Amsterdam post rising from the marquee.

I LOVE THE WEST END MARQUEE. That's how a marquee should look. It's simple, yet elegant. They don't have those big steel boxes with the caps on the end like the Broadway ones. With the airconditioners being exposed. It's so hideous. Come on Broadway producers, fancy it up! Take some pride in it!

I liked the old Mary Poppins logo better.

The flowers forming her silouette gives you the impression that there is something magical inside the theater.

The new one says nothing to me. It says that inside the theater is...product.

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I'm really very curious as to why they changed this.
The biggest musicals were often recognizable even without a printed title. The Chorus Line 'line,' the 2 Cats eyes, the Phantom mask, the Saigon helicopter etc....
That original logo of Mary made out of flowers could have easily been the only thing on the Playbill cover and it would have been fabulous. There are several variations on this new design, which makes it hard to give it one, solid logo. This baffles me.

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