Mean Girls Pink Wednesday Rush

Mean Girls announced their rush and lotto policies earlier today, and I wanted to get people's thoughts about their really odd rush policy-
(From the official BroadwayWorld announcement:)

"Pink Wednesdays Rush Tickets:
On Wednesdays beginning next Wednesday, March 14, a limited number of $42.50 general rush tickets will be available only to customers wearing pink at the August Wilson Theatre and can be purchased with cash or credit card when the box office opens at 10:00am, Monday-Saturday. In order to be eligible, you must be wearing a visible item of pink clothing! Tickets are limited to two per customer, and are non-transferable and subject to availability; seat locations will vary, and some may be partial view. The rush policy is exclusive to Wednesday performances for a limited time only."

From what I can gather, for at least the first few months or so of performances, rush is only available one day out of the week, and only if you are explicitly wearing pink (lotto remains open for every performance, but is only offered to people in pink for Wednesday performances.) I heard a lot of opinions on this through some of my friends on Twitter earlier today, but I was wondering what everyone else's thoughts on this were? It seems to be a publicity stunt to capitalize on the popularity of the movie and catchphrase, but it seems like it could alienate people who aren't aware about the Wednesday-specific rule and would get turned away at the box office for not wearing pink. Thoughts?

Thanks for including the information about the lottery! I've never done lotto before, so i know less about how it works than rush. For the rush in particular, I do think it's a nice nod to the movie as well, I'm just concerned about people who are unfamiliar with rush policies getting disappointed at the box office. I know most people who rush shows are locals and know how specific theaters' processes work, but people from outside the city usually just know to show up to the theater early. For example, I don't live in NYC, but when I am able to go and rush a show or two there are ALWAYS tourists in the line trying to score seats for an extra show- most have done little to no research about rush policies and like I said I'm worried people would end up upset or disappointed if the box office is really gonna refuse tickets to people not in pink.

Yeah - it seems like most shows don't do in person lottos anymore!  But just a few years ago I think most shows used to do them before everything was digital.  I'm kind of glad that Mean Girls and Once on This Island are doing them this year.  I like them more than the digital ones since at least that way we know how many tickets they are actually giving out.

I guess we will see on Wednesday how they enforce the rule but I'd be surprised if a box office really turns someone away especially if they had been in line for a while!  But I totally see how it could be unfair if they actually did that.  I also saw the debate on twitter and it seems like it was mostly people who were saying they dont have a pink item or feel comfortable wearing pink and it's unfair it is only on Wednesday.  But they can always buy something cheap thats pink like a wristband or something or enter the lotto for any performance without wearing pink! 

 

 

 

Also anyone who knows that they have a specific Wednesday rush will have looked it up, and know that they need to be wearing pink.

KeithMeccia said: "What was the earliest the line started? And how many people showed up? Looking to do this the end of April if it is still around."

Friend of mine got there at 2 am (he really wanted those tickets). Ill ask him when the next person showed up.

 

Updated On: 6/6/18 at 03:18 PM

They also seemed to offer those wearing pink an extra entry on a pink card into the lottery on Wednesday. For the 8 pm show the first card drawn was a pink card and that person got their tickets for free!

Great marketing if you ask me.

Has anybody heard anything about the future of the rush policy? I am coming to New York early May and I was hoping to rush Mean Girls (trying to do at least 7 shows in a week so price is a key factor). The website still stays limited time only (many assuming meaning previews) so I am wondering if I should be just better off paying full price for tickets now.

yesraccoons said: "We got Matinee tickets and we’re the 3-5th people for those. We got second & third row all the way to the side. They had about 20 tickets to each show and about 100 people were in line."

 

Yesracoons, what time would you say the next few people arrived in the line? 

Any update this week on arrival times? I know its getting close to to opening and was wondering if it is getting busier. I am looking to rush this in three weeks (pending this is still a thing). Also anyone who has rushed, where are the seats located?