Very interesting thread. As an Asian-Canadian male, who has been going to the theatre for 20+ years, I am still dismayed when I go to the Broadway-type theatres in Toronto and can count the Asians on my fingers. It is increasing, but slowly. And slowly compared to other areas such as sports. I would say that you see more non-white people at baseball, basketball and hockey than you do at Big Theatre, despite the high ticket prices for all of those events (although, obviously, stadiums and arenas hold more people, so perhaps on an actual percentage it might be the same). Still, it's much easier to find non-white Raptors/Leafs/Jays fans than it is to find non-white fans of the theatre. I also so more non-white faces at the local film festivals, which I also attend.
I think it's partly upbringing. I think a lot of the traditional theatre audience has been attending the theatre for years, and it's a 'normal' form of entertainment. These are the middle aged subscribers, and families who bring their kids--who are brought up attending the theatre (and maybe other Arts like the symphony, opera, musuems, galleries, etc.). For a lot of other people it's a special-event thing: Phantom of the Opera, Mamma Mia, or maybe some show that relates to their ethnic group (Miss Saigon, Da Kink in My Hair).
I think marketing is important, and particularly outreach to other communities. In a city like Toronto, with a 50% immigrant population, theatre companies need to educate and reach out to these new audiences, many of whom are affluent (the Chinese and South Asian populations, for example) or are a part of the fabric of the city (West Indian and gay populations, for example), and this means not just shows, but making those shows part of the conversations.
I really would like to see more free public performances (Mirvish recently had 4 of its shows--We Will Rock You, Sound of Music, Spring Awakening (tour) and Dirty Dancing--perform in a downtown mall), discounts, groups and student groups, just to give people a taste of what live theatre is all about. While, of course, you want to attract your traditional audiences (middle class and affluent whites, Jews and gays), young people and ethnics are your future market.
I'm over 40 and I still felt like I was below average in age... at Spring Awakening. That's not right! And why were there so few "people of color," despite a decent turnout of black people at the previous touring musical, The Color Purple.
It's kind of dismaying at times, because I'd certainly like to see more 'people like me' in the audience (wouldn't mind seeing some Asian actors on stage, either), and it would seem that the marketing methods of the major theatre companies are of critical importance. That, and bringing student groups (urban schools are, of course, very multi-ethnic) so that young people can get a taste of the impact of live theatre.
Coach Bob knew it all along: you've got to get obsessed and stay obsessed. You have to keep passing the open windows. (John Irving, The Hotel New Hampshire)
Updated On: 4/12/09 at 11:22 AM