The reason a young guy named Stephen could get a show with no apparent plot into a Broadway house was because he was palsies with Broadway's biggest up and coming director/producer :P Stephen Sondheim has been able to get away with a whole lot in his career that other people couldn't dream of. He has helped prove what has been proven many times. Intelligent, artistic, edgy, insert your adjective shows usually don't sell to Broadway audiences. Key word here is usually. And it isn't completely Sondheim's fault the show don't sell, there are other people involved too in the mountings of these productions. It's easy to see how a score like Follies (pastiche, old style) or Pacific Overtures (Japanese music) does not appeal in the way Company (vibrant modern sound) or Sweeney Todd (familiar operatic/movie music sound) will the first time you listen. I do think that the right amount of shock value and word of mouth can sell anything (Showboat, Company, RENT, Hedwig and the Angry Inch, etc...)
It's discouraging. I understand the desire to see these older shows, sure, but I suppose I'm more interested in where art is going than where it's been, particularly since the history of the Broadway musical is well documented. Yes, I was lucky enough to see Les Miz on Broadway. It was great, I was 13. I never got to see Cats. Watched the video. I think it's a lot sadder that I didn't get to see Bernadette Peters in Gypsy because the audience was too busy seeing Hairspray (which is a good show) for the fifth time.
And many musicals resemble one another. The Wedding Singer resembles Hairspray which resembles the musicals that have come before it. I can count off five musicals that will probably give you a similiar experience to seeing Les Miz if that's your bag. In turn, I can probably name off five musicals that'll give you a similiar experience as Light in the Piazza. And musicals get archived, they get recorded (buy the recordings! Support the industry!), if you're that desperate you can seek out the accursed b word which is usually not that hard to find, especially for Les Miz. Just stop harping on how sad it is that you only got to see The Lion King eight times (or if you missed it all together) and go see Tarzan. Let shows turnover. Something will come to replace the void left in your heart by the closing of Thoroughly Modern Millie. It's when truly unique shows like RENT or Urinetown close that you should be sad! And no, the answer is not Tick... Tick... BOOM :P
I think the problem lies less in the material being presented to audiences (which always has and will continue to range from sewage to sublime) as the problem is with audiences themselves. As Margo said there's not really an audience anymore besides us dorks. It amazes me how people will flock to things that are clearly awful. I see that not everybody likes the nervier, edgier material.
The only way that musicals know how to speak to a popular and diverse audience is in that flashy Vegas style, that wink wink nudge nudge come see your favorite movie on stage... WITH MUSIC! thing. The adults who formerly made up the Broadway audience are dying off. Now adults raised in an era when the musical wasn't cool or was too smart, from a generation when it didn't speak to them aside from things like Hair. Then your next generation up is the adult who was raised with the Megamusical, and thinks that the musical is some special Vegas act you take your kids too. Then closer to my generation are the adults for whom it was a nonexistant art form. Lately with shows like Wicked I think people are interested again, but the trend just continues spiraling downward.
What are the musicals that have managed to speak to a popular young audience? The movie of West Side Story, Hair, A Chorus Line, RENT, Wicked...
Theater is like reading, even like movies in a sense, it's about the imagination. People aren't interested in that anymore. People are only interested in being in the vicinity of celebrities, flying witches who sing like r&b artist of the month, and falling chandeliers. Just like they are only interested in the books that the friendly black woman on tv tells them to read.
And as I believe it is the root of all evil and decay in the world, it all comes down to the influence of television and the dumbing down of entertainment and culture. Oh well.
yr ronin,
joey