And I don't see the commercial moment ever ending. The audience for serious theatre has been shrinking and dying off for several years now. There's a reason that it's rare for there to be more than one hit non-musical play per season -- those hardcore theatregoers just aren't there in the same numbers anymore. While they're on the membership rolls of LCT, MTC, The Public, Playwrights etc.... they no longer are there in significant enough numbers to support multiple new plays on Broadway as they always did in years past.
Up until the 80s 70+ % of NYC theatregoers were from the tri-state area (with a large concentration coming from NYC itself) and the rest were out of town tourists. That number has flipped in the past decade so that now nearly 75% of broadway tickets are bought by tourists -- who statistically prefer light unchallenging splashy musicals to serious plays .... and that's what producers are giving them.
Producers are becoming less and less willing to take a chance on new and risky and potentially groundbreaking work because frankly, this audience has shown them with their pocketbooks that they have NO interest in being challenged or shaken up when they pay their $110. They want to be entertained and they prefer to be entertained by music and stories they already know from the radio or the movies. That's the reality of Broadway and commercial off-Broadway now and will be even more so in the future. We're rapidly becoming Vegas East and there's nothing on the horizon that's going to shift the tide.
If you want to see nonderivative interesting new work, see and support what's going on at The Public, Playwrights, The Vineyard, The Atlantic, MTC, BAM, St. Ann's and the rest of not-for-profit Off- and Off-Off-Broadway. With occasional exceptions -- there are some promising plays coming soon like History Boys, Well, Festen, and Shining City -- you're not going to see it in the commercial theatres of New York.
"What a story........ everything but the bloodhounds snappin' at her rear end." -- Birdie
[http://margochanning.broadwayworld.com/]
"The Devil Be Hittin' Me" -- Whitney