Deserves, hmmmm. Hard one. Keep in mind that the hits help pay for new productions, interest people in going to the theater who wouldn't otherwise, keep people working...
It's hard to nail one---I'd say Phantom based on the above---it struck a chord (no pun intended) with a wide audience, and as long as those tourist dollars keep flowing in, shows, like Phantom, Lion King, etc. will play.
I guess I should see Phantom on Broadway once, just to say I did...
"NOT MY DAUGHTER, YOU BITCH!"