New Frozen videos: what do you think about this trend?

So, celebrating the summer, the Broadway company of Frozen released three new music videos:

Love is an Open Door:
Kristoff Lullaby:

and In Summer:

Of those, the only original company member to appear is Patti Murin.

Although these are "bubbly" or acoustic versions, I think it's great that more and more shows are allowing replacements to have their work and talent recorded forever for the public, which wouldn't happen past the original cast recording in most cases. Dear Evan Hansen is another musical that I see doing this a lot, too. What do you think about this "trend"?

Updated On: 6/21/19 at 02:14 AM

Fascinating to see Disney do this kind of “please please come see our show” marketing, as they’ve never had to worry about filling seats with Aladdin, Lion King, Poppins, etc. I think the videos are cute. Frozen will probably get an uptick in sales when the sequel comes out. Disney would be smart to start thinking about their next St. James venture, though.

Disney is not any other producer

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Opinions of the quality aside, yeah, I think it's good to find other ways of drumming up interest. Music videos, Broadway.com vlogs, etc. I don't know that it translates into ticket sales but it reaches a different audience than talk show appearances and the potential is there. And I'm sure the actors are limited in their ability to post things on their own social media or websites/youtube pages even if it's just clips of them singing so it's nice to get more sanctioned performances beyond Stars in the Alley, Broadway in Bryant Park, etc. when there are replacements.