When I was in the scrum to buy tickets to Hello Dolly last Saturday, I didn't see an opportunity to enter my Audience Rewards number to earn points. I went online to their site and noticed that it isn't listed with the shows awarding points. I had thought that AR was a Telecharge/Shubert program and that all shows in a Shubert house (sold by Telecharge) would participate.
I also noticed that some Nederlander shows participate. Do you think that it's mainly a matter of timing, so early in the sales process or that they might not join at all (at least early in the run).
I guess, although it's all Shubert enterprises promoting and passing rewards between themselves, that there still would be a liability for the points which would need to be deducted from the show's revenue. So, perhaps, even for something in-house, if a show doesn't need that promotion, it's more profitable to not do it?
Updated On: 9/22/16 at 04:44 PM