Operation mincemeat (shameless) extension marketing ploy?

They have done it in London for years, saying it’s their 500th extension (or however many :p). Now suggesting they’ve extended on Broadway 7 times.

Is this just a shameless marketing ploy? In reality they appear to both be open ended runs.

Kad said it perfectly. And honestly? This seems to be the more effective marketing method.

Open runs these days tend to just go in blind expecting they will outpace the competition and then the pearl clutching happens when - *surprise* - they don’t.

Their "special ticketing reports" go straight into my primary inbox, for some reason. Not promotions. I'm not even sure how they got my email address, to be honest. I'm not gonna be in London for a long time. Is the "big yellow button" really necessary to secure a ticket?