Operation mincemeat (shameless) extension marketing ploy?
Operation mincemeat (shameless) extension marketing ploy?
#1Operation mincemeat (shameless) extension marketing ploy?
Posted: 1/26/26 at 11:32am
They have done it in London for years, saying it’s their 500th extension (or however many :p). Now suggesting they’ve extended on Broadway 7 times.
Is this just a shameless marketing ploy? In reality they appear to both be open ended runs.
When my goodbye post was removed: “but I had a great dramatic finish!!!!”
#2Operation mincemeat (shameless) extension marketing ploy?
Posted: 1/26/26 at 11:34am
Oh Mary has been doing the same thing. Yes, it is a marketing ploy that creates the illusion of scarcity. It also provides an off-ramp if sales soften too much.
"...everyone finally shut up, and the audience could enjoy the beginning of the Anatevka Pogram in peace."
Updated On: 1/26/26 at 11:34 AM
#3Operation mincemeat (shameless) extension marketing ploy?
Posted: 1/26/26 at 11:36am
Kad said it perfectly. And honestly? This seems to be the more effective marketing method.
Open runs these days tend to just go in blind expecting they will outpace the competition and then the pearl clutching happens when - *surprise* - they don’t.
Check out my eBay page for sales on Playbills!!
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Merkin2
Broadway Legend Joined: 12/2/25
#1Operation mincemeat (shameless) extension marketing ploy?
Posted: 1/26/26 at 1:06pm
It’s just marketing anyway. Even those “open runs” do not have tickets on sale forever and ever and ever.
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