Operation mincemeat (shameless) extension marketing ploy?

[binau]

Posted: 1/26/26 at 11:32am

They have done it in London for years, saying it’s their 500th extension (or however many :p). Now suggesting they’ve extended on Broadway 7 times. 

Is this just a shameless marketing ploy? In reality they appear to both be open ended runs. 

[Kad]

Posted: 1/26/26 at 11:34am

Oh Mary has been doing the same thing. Yes, it is a marketing ploy that creates the illusion of scarcity. It also provides an off-ramp if sales soften too much. 

Updated On: 1/26/26 at 11:34 AM

[quizking101]

Posted: 1/26/26 at 11:36am

Kad said it perfectly. And honestly? This seems to be the more effective marketing method. 

Open runs these days tend to just go in blind expecting they will outpace the competition and then the pearl clutching happens when - *surprise* - they don’t.

[Merkin2]

Posted: 1/26/26 at 1:06pm

It’s just marketing anyway.  Even those “open runs” do not have tickets on sale forever and ever and ever. 

[Jay Lerner-Z]

Posted: 1/27/26 at 6:13pm

Their "special ticketing reports" go straight into my primary inbox, for some reason. Not promotions. I'm not even sure how they got my email address, to be honest. I'm not gonna be in London for a long time. Is the "big yellow button" really necessary to secure a ticket?

[Tking0012]

Posted: 1/27/26 at 7:35pm

I’ll say the big yellow button idea was cute at first but now it’s just kinda gotten annoying.when in reality it’s just premium tickets sold at regular price. 
I get the marketing idea but they have for realize people ma be onto them?

just my 2 cents (oh wait a nickel since penny’s are gone)