Show Tag lines/ Slogans

[NewPhilosophy]

Posted: 8/11/13 at 3:25pm

Lately I've noticed that I like the changes in a show's ad tagline and slogans better than I like the original. For example:

Cinderella's original= "Glass slippers are so back"
new tag= "Discover what really happened between rags and riches"

After Midnight's original: "It's a state of mind"
new tag= "Harlem's hottest club. Broadway's hottest night."

Are there any tag lines you prefer over the one originally used by a show? Nerdy question, I know. But since marketing interests me, I wonder about these things.

[blaxx]

Posted: 8/11/13 at 3:37pm

Cats original = "Now and Forever"
new tag = "Now Closed"

[CATSNYrevival]

Posted: 8/11/13 at 5:08pm

I can't remember if this is the exact wording, but when Miss Saigon was closing the ads said "Get your tickets today before you miss Saigon." I thought that was really cheeky.

[dramamama611]

Posted: 8/11/13 at 8:00pm

I don't remember what the tag line was while the show was at The Public, but I LOVED the new one for Broadway for Bloody, Bloody, Andrew Jackson: History Just Got All Sexypants

[broadwayman17]

Posted: 8/11/13 at 8:25pm

I don't know why, but I always liked how Passing Strange changed it's tagline form "A New Musical" to "The Stew Musical"

Posted: 8/11/13 at 8:44pm

I liked Gypsy's "Understand LuPone 40% of the time or 40% of your money back!"