If it is irksome, why not go to a local store and pony up the $2 for a paper? Anyway...
SPOILER
It's a page of the NY Times theatre directory ABC's, but made up of dozens of fake show titles all related to fairy tale and nursery rhyme characters. Like a musical called "Hey, Diddle!" starring Cat, Fiddle, Cow, Moon, Dish, Spoon and The Little Dog. All of the directory info leads you back to Shrek The Musical. There's an ad for Shrek directly in the middle, outlined in green, and a silhouette of Shrek and Donkey over the listings.
Begin at the beginning and go on till you come to the end: then stop.